For the next three weeks, BK customers can enjoy a side of BTC, ETH or DOGE with their Whopper, thanks to a partnership with Robinhood.
Fast-food chain Burger King has partnered with Robinhood to give away free cryptocurrency to its customers — offering a compelling sign that appetites for digital assets are growing.
From Nov. 1 through Nov. 21, Burger King customers in the United States who spend $5 or more will be given free crypto, primarily in the form of Dogecoin (DOGE), the company announced Monday. A few lucky customers will have the opportunity to win a whole Bitcoin (BTC) or Ether (ETH). Users must register with Robinhood Crypto to receive the reward.
To receive the reward, users must make their purchase on the BK app, website or in-store using a code at participating locations.
The crypto rewards will be drawn from a total prize pool of 2 million DOGE, 20 BTC and 200 ETH. Customers can only claim one prize per day.
From a business perspective, cryptocurrencies are becoming too big to ignore, with several corporations experimenting with digital assets and nonfungible tokens, or NFTs. The fast-food sector has been especially receptive, with the likes of Burger King, McDonald’s, Pizza Hut and Taco Bell launching their own NFT collections. As Cointelegraph reported, NFTs are becoming an important marketing medium for major brands.
Assets such as Dogecoin have also been instrumental in onboarding new users to the cryptocurrency market. The memecoin experienced a parabolic surge in the first five months of the year and created thousands of new millionaires in the process. The memecoin hype has since migrated to Shiba Inu (SHIB), which recently fetched a new all-time high and joined elite company as a top 10 coin.