Matt Damon Shares Story Behind His Crypto Commercial
Famous Hollywood actor Matt Damon has revealed the story of how he became involved in creating a cryptocurrency commercial called “Fortune Favors the Brave” with Crypto.com. After the release of the crypto ad, Damon faced global criticism for his involvement in it.
Matt Damon Talks About His Crypto Commercial
Famous actor and producer Matt Damon shared how he became involved in creating a cryptocurrency advertisement with crypto exchange platform Crypto.com in an interview with the Associated Press on Wednesday. The Oscar-winning actor is known for his roles in movies such as Good Will Hunting, Saving Private Ryan, and the Bourne franchise.
“The story behind that for me personally was that we had a down year in Water.org, and I did that commercial in an attempt to raise money for Water.org,” the famous actor said, adding:
I gave my whole salary to Water.org because we were down. Crypto.com heard about that and they gave $1 million to Water.org … just on their own. So, I definitely have a lot of gratitude to them and for what they did for our foundation.
Water.org is a global nonprofit organization co-founded by Damon that brings safe water and sanitation to people in need.
Crypto.com released the “Fortune Favors the Brave” commercial featuring Damon in October 2021. It was directed by Oscar-winner Wally Pfister.
However, the commercial received a lot of criticism. While some people argued that the advertisement was misleading, as it presented cryptocurrency as a secure and straightforward path to earning money, others criticized it for promoting investment in an unstable and unregulated market. Additionally, some individuals speculated that Damon’s involvement in the ad was solely to earn a profit and that he did not genuinely believe in the benefits of cryptocurrency.
A number of cryptocurrency firms aggressively promoted their businesses in 2021 and 2022. Crypto companies spent a combined $39 million buying Super Bowl spots in 2022, according to data consulting firm Kantar. Among the crypto firms with a commercial featuring celebrities was the now-defunct crypto exchange FTX whose ad featured Tom Brady and Gisele Bündchen.
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